What Every Home Seller Should Expect From Their Agent
• Demand a marketing agent not just a real estate agent-someone who is dedicated not just to selling your home, but for selling it for more.
• Expect your agent to be an expert negotiator. Negotiations take preparation, strategic thinking and persistence, requiring the agent to devote time throughout the selling process.
• Find an agent who is a property promoter, not a personal promoter. It’s great for an agent to claim a top ranking but meaningless unless that agent is promoting your property and not his own prestige.
• Ask for proof. Your agent will have record of her sales and should be asked to show how their days on market performance compares with the market as a whole.
• Insist on an agent with capable information technology skills, including online and database understanding. Real estate sales move at the speed of light and you should expect your agent to handle complex Internet searches and manipulate secure databases.
• Favor agents who are leaders in their communities and who have a record of giving back. Agents who invest in where they live will use their skills in your favor as they will remain in that community long after you’ve moved away.
Consumers deserve a great measure of transparency when it comes to identifying the most proficient real estate agent. Far too often, consumers believe all agents are the same and the inevitable result is that they settle for less. By taking the simple step of expecting more, the empowered home seller can now demand more.
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