Choosing The Right Real Estate Agent: 5 Must-Know Factors

🏠 Choosing the Right Real Estate Agent: 5 Must-Know Factors

Choosing the right real estate agent is one of the most important steps in navigating today’s real estate market. Navigating today’s complex real estate market without guidance is like taking a cross-country trip without a GPS. Whether you’re listing your beloved family home or hunting for your dream property, having the right real estate agent by your side can make all the difference.

According to a 2024 report from the National Association of Realtors, homes sold with agent representation had a median sale price of $435,000—significantly higher than the $380,000 median for properties sold directly by owners.¹

And it’s not just sellers who benefit from working with the right real estate agent. The Consumer Federation of America reports that buyers can also save time, money, and stress by partnering with a dedicated agent.²

DON’T FALL FOR THESE REAL ESTATE AGENT MYTHS

While it’s easy to see the advantages of working with a real estate professional whether you’re buying or selling, it can be challenging to find the right real estate agent whose expertise and service will align with your individual needs.

How do you go about choosing the right real estate agent? This guide outlines five must-know factors to consider when choosing a real estate agent who can deliver results, while streamlining the process and making it as stress-free as possible.

Must-Know Factor #1: Buyer’s Agent vs. Listing Agent: What’s the Difference?

A buyer’s agent is your advocate throughout the home-buying journey. A buyer’s agent assists in finding the right properties that meet your criteria, arranging showings, crafting competitive offers, and navigating inspections and closing.

A listing agent, in contrast, works on behalf of the seller. Their role is to price the home strategically, promote it to qualified buyers, manage showings, and negotiate with buyers on your behalf. A listing agent’s job is to attract buyers and sell your home with the best possible terms.

In some cases, sellers who are also buying can use one agent for both transactions—streamlining communication and aligning strategies. However, if you’re relocating out of town, it’s wise to work with two agents: one local to your current property and another with expertise in your new area.

Must-Know Factor #2: Credentials & Reputation Matter More Than Ever

A strong real estate partner brings more than enthusiasm—they bring training, expertise and a proven track record. Choosing the right real estate agent starts with checking their license through your state’s real estate commission.

Look for specialized designations or certifications, which show a commitment to continued learning and proficiency in areas like luxury homes, negotiations, or first-time buyers.

Reputation counts. Ask for client references and read online reviews. Friends and family can also be a great source for honest feedback about real estate agents they’ve worked with. Successful agents attract a lot of repeat and referral business from past clients. Ask what percentage of their business comes from repeat and referral clients.

Finally, review their digital presence. An agent who shares insightful market trends, buyer tips, and neighborhood highlights demonstrates industry involvement and client dedication. A well-maintained on-line presence not only reflects an agent’s commitment to staying engaged in the industry, but also shows they are a resource for their clients before, during, and after a transaction.

Must-Know Factor #3: Local Market Knowledge Gives You an Edge

Choosing the right real estate agent means finding someone who knows your target area(s) inside and out.

One of the most valuable assets a real real estate agent can offer is in-depth knowledge of the local market. Whether you’re buying or selling, working with someone who understands the neighborhoods, pricing trends, schools, amenities, and zoning in your target areas(s) can give you a significant edge.

A local market expert can help sellers price their home competitively, attract the right buyers, and highlight community features that add value. For buyers, a locally knowledgeable agent can identify hidden gems, alert you to upcoming developments that may impact property values, and advise on which areas offer the best long-term investment potential.

They also will have established relationships with local lenders, inspectors, contractors, and other professionals, which can make the entire process smoother and more efficient. When choosing your agent, ask how long they’ve worked in the area and what insights they can offer about your specific neighborhood or region.

Must-Know Factor #4: Understand Their Services and Value Proposition

Every agent offers something different. Not all real estate agents offer the same level of service, so it’s important to understand what sets one apart from another. Choosing the right real estate agent involves evaluating what they promise to deliver that others may not. This can help you choose someone whose approach and strengths align with your specific needs.

If you’re selling, request a copy of a detailed marketing strategy. What steps will they take to reach qualified buyers. Will they assist you in staging your home, hiring a professional photographer, or marketing on top real estate platforms? Find out how they determine pricing and how they communicate with you throughout the selling process.

For buyers, ask about their approach to searching for homes, scheduling showings, and helping you compete in a competitive market. Do they offer guidance on financing, local insight on neighborhoods, valuing properties your interested in? Can they clearly answer all your questions about the home buyer process?

A great agent can clearly explain how their services stand out—backed by experience, data, and a tailored approach to your needs.

Know the Terms of Your Agreement

Agents will ask you to sign a contract that outlines their duties, your obligations, and the scope of services that will be provided. Before committing to an agent and before signing anything, understand what you’re agreeing to. Choosing the right real estate agent includes reviewing their terms carefully and asking questions. Be sure to ask who your main point of contact will be and how often and when they’ll communicate.

Sellers will sign an exclusive listing agreement that includes pricing, duration, and commission structure.⁴ Buyers typically sign an exclusive representation agreement that ensures the agent is legally bound to act in their best interest.⁵

Check for termination clauses and commission details to avoid surprises. A trustworthy agent will walk you through the fine print.

Must-Know Factor #5: Do They Offer Support After The Closing?

Your relationship with a great real estate agent shouldn’t end on closing day.

Top agents continue to add value post-transaction, whether it’s recommending a reliable plumber, helping you appeal a property tax bill, or offering a free home value assessment each year.

Ask how they keep in touch with past clients—and if they offer ongoing perks like newsletters, community updates, or vendor recommendations. This continued relationship can be especially valuable if you’re new to the area or plan to buy or sell again in the future. An agent who sees the relationship as long-term is one who genuinely values your trust and satisfaction.

Ready to Make Your Move?

Choosing the right real estate agent is one of the most important decisions in your home buying or selling journey. A knowledgeable, responsive, and client-focused agent makes the process smoother and more rewarding—financially and emotionally.

If you’re seeking a local expert who offers personalized, white-glove service, honest guidance, local knowledge, and proven results, I’d love an opportunity to earn your trust.

Schedule your free consultation today to discuss your goals and learn how we can help you buy or sell with confidence. Let’s turn your real estate vision into a reality—together.

Disclaimer: This article reflects opinions and if for informational purposes only. It does not constitute financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.

Sources